Our Story
STRAAD was founded 2015 to help ambitious leaders drive significant, meaningful change.
Over the last 10 years, we have been on our own performance journey – adapting to market forces, listening and adjusting to client needs, and building a lasting business.
As the firm turns 10, we continue to be fueled by Our Philosophy that leaders are the cornerstone of strategic change, organizational performance, and meaningful impact.
We get to work with incredible leaders across the globe who desire to lead with clarity, drive performance, and change the systems in which they operate.
It is our greatest joy to come alongside leaders and help amplify their impact.
The Founders
Megan Luu
Founder & CEO
Megan serves as the Executive Founder STRAAD. Megan leads the firm’s growth strategy with a focus on developing and scaling the services and products that keep pace with client & industry needs.
Prior to establishing STRAAD, she held leadership roles at renowned Global Management Consulting Firms and Multi-National Energy companies, encompassing responsibilities in strategy, change management, and organizational effectiveness.
Megan’s extensive background equips her to assist clients in navigating strategic and systemic-level changes. Collaborating with executive leaders spanning various industries, Megan brings a thoughtful approach to unlocking strategic clarity and transformational changes in how leadership teams collaborate and deliver performance together.
Megan earned her commerce undergraduate degree from McGill University and holds an Executive MBA from MIT’s Sloan School of Management.
Ayana James
Co-Founder & Chief Growth Officer
Ayana is the Co-Founder of STRAAD. Ayana leads the thought leadership of the firm with a focus on bringing her multi-disciplinary approach to understanding client needs, industry trends, and strategic foresight to framing perspectives, ideas, and methodologies that continually develop the skill set of future-focused leaders.
Ayana holds graduate degrees from Yale University and the University of Chicago. She is a Certified Executive Coach with the International Coaching Federation and holds the Family Enterprise Advisor designation. An Ordained Minster with the United Church of Canada, Ayana lives out her commitment to social impact as Board Director of Not-for-Profit Boards and organizations including Canada’s Governor General Leadership Conference.
Ayana is a gifted systems thinker, strategist, and developer of leaders. She brings an interdisciplinary skill set to complex people and business problems with human-centric and values driven approaches.
Invest In Your Leadership and Performance
Performance gets started with a great conversation.
Join the Conversation in our Podcast
We have recently launched our own podcast. It is important to us that the incredible work of leaders is showcased so that others may be inspired and see ‘around the corner’ of their own possibility.
This podcast shares the stories of those leaders activating leadership and organizational performance. You will get a front row seat to understanding how they lead their teams, organizations, families, and communities for the sake of a better tomorrow.
Have a listen to our introduction and follow-on to be part of these important conversations.
Working with future-focused leaders since 2015, STRAAD has grown into a multi-faceted leadership and performance advisory firm.
We acknowledge that the clients and people of STRAAD bring diverse stories, experiences and expertise. We are grateful to be in partnership with all.
We are here to help!
BOOK A CONVERSATION